This is just one example. Returning to the margins, a basic premise is that the margin will be large for lower-priced wines and less room for expensive wines. There are inexpensive wines available and very good. The key is knowing how to find them, nor is somewhat complicated. e) Type.

There are many types of wine that can enrich the letter but above all we must be clear about the type of consumption that makes them. It is not now explore the types of wine that can be found, but at least from the point of view of consumption, we can talk about dessert wines, appetizer, young wines to enter, aged to continue, and so on. A letter that includes champagne, fortified wines, sweet wines, etc. should not be merely to fill pages of offers to consumers, if not implies knowledge of the type of consumption is done with each type of glass to be used, operating temperature, etc. Know what sells returns to basics, and who is also sold. f) Competition of brands. There are some brands that are sold in retail outlets such as supermarkets and is usually not find in the restoration. Tends to have its effect, in fact, that is the case of consumers to wines that are presented on television in protracted campaigns when they come to a restaurant if it offered the same can say no, that I've tried, have not actually consumed, but encourages them to try it because the news media have eroded the magic of the novelty of the product.