Advertising and sport are closely related. To begin advertising needs of market research about what the public wants to launch a campaign wise. Currently there are millions of passionate fans of the sport and this is where advertising goes. recently and increasingly, the big brands use the medium figures to make a hook and increase sales, there are many examples such as the campaign for Pepsi with Britney Spears, Pink, etc.. But what we’re talking about here is that athletes now have a dual career: As athletes and role models. Let’s talk more specifically about the players.

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